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ATLYS.IN
Print Ads
// Branding | Print Template & Designs
BOLD HEADLINES.
HONEST CONVERSATIONS.
Atlys’ print ads were built on a simple but audacious idea: our business plan is to go out of business. Rooted in the brand’s larger vision, of strengthening the Indian passport until the world becomes visa-free for all Indians.
Our first print introduced Atlys with minimal, clean design: one bold headline and a long-form body copy that laid out exactly who we are and what we stand for.
Just two weeks later, Thailand announced visa-free entry for Indian travelers. We responded in real time with a full-page ad thanking Thailand for being the first to put us “out of business” there.
From there, Atlys’ print work continued to address travel and visas with the same mix of boldness and wit:
Each print ad carried forward the same philosophy: speak boldly, design minimally, and stay true to the brand’s mission of making travel simpler and freer for every Indian.
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