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GOOGLE.IN
Doodle for Google
// Creative Direction, Animation | Social Amp x Influencers
D4G Top
BACKGROUND
Doodle For Google is an annual contest open to students in Class 1 to 10.
Students are invited to create their own Google doodle for the chance to have it featured on Google India Homepage,
as well as win some great scholarships and tech packages for schools as prizes.
Our task was to reach these kids through their influencers: their parents, relatives, neighbours and general well-wishers.
// INTRIGUE
// INFLUENCER OUTREACH
IG Artist Influencers & Parent Influencers
While the parent influencers talked about how their kids who loved to draw were too little to participate;
the artists provided doodle tips and even shared their processes while coming up with previous Doodles featured on the Google Homepage.
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