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REDBULL.IN
Kit & Merch Designs
// Creative Direction, Illustrations, Packaging Design, Merchandise Design
cricket ar
01
CRICKET AR GAME
With the IPL (Indian Premier League) around the corner, Red Bull India built a fun AR game where fans could play from their homes as one their favourite cricketers: KL Rahul, Shreyas Iyer, Smriti Mandhana or Riyan Parag.
We were tasked with creating the key visual, promotional AV assets for the game launch, along with a promotional kit design for fans who set the highest score within the AR game.
The concept: Anywhere Can Be Your Pitch
THE SAMPLING CARD
With the launch, the client sent us our own kits to keep ^_^
ADVERTISING ASSET
GAME PLAY ASSET
red edition
02
THE RED EDITION KIT
For the launch of the watermelon flavoured Red Bull Red Edition Can, we were tasked with recreating the iconic turn-around mechanism adopted by pencil box makers in the late 2000s.
The kit would reveal Red Bull has a new edition in town.
The hemispheres of the kit twist around to change from the original Red Bull can key visual to the Red Edition key visual.
03
REDBULL.COM IN HINDI
RedBull.com is a platform where one can find inspiring stories about professionals who excel in the fields of gaming, cricket, motorsports, fitness, music & dance.
In November of 2021, the articles on the website was readable in India’s most widely spoken language - Hindi - we were tasked with creating a premium kit design for the Red Bull athletes, along with a merchandise that they could interact with.
HINDI
As merchandise inside the kit to announce Red Bull’s Hindi avatar, we designed a jigsaw puzzle set of 25 pieces that act as Red Bull’s Hindi glossary.
The puzzle features 21 words across the 5 categories of Red Bull, along with quirky illustrations that bring the whole puzzle together.
On the flip side of the same 25-piece puzzle, we will have one line descriptors of all the hindi words mentioned in the front.
BACK
MEANINGS OF THE WORDS
FRONT
CUSTOMIZED ART WITH HINDI TERMS
Red Bull Sport athletes K L Rahul and Smriti Mandana teased the launch of the website on Red Bull India's stories.
Red Bull Sport athletes Smriti Mandana and Riyan Parag tried their Hindi Skills while solving the puzzle:
04
THE PURPLE EDITION KIT
The Açaí Berry favoured Purple Edition can launched in time for the 2021 festive season. We brought the party home with a really fun box which when shut, has the Açaí Berry Key Visual on top. Once you open it, you see two Açaí Berry cans placed in the box with reflective paper lined on the sides of the box turning the kit into a par-tay!
PURPLE KIT
05
HOME CHAMP 2020
The lockdown brought about extreme changes, especially to those who like to stay fit. Whether people were on a break from working-out or chose to work-out from home, Red Bull wanted to them people moving at home.
HOMECHAMP
Red Bull partnered with Strava to host the greatest indoor sporting event, with the goal to get people moving from home.
The challenge was to complete 2 x 30 minute workouts a week, keep your streak alive from 24 Aug 2020 to 13 Sep 2020.
Participants who completed the challenge (like my dad 😆), earned a digital badge on Strava for their trophy collection and earned 1 of 4000 Red Bull Home Champ kits
View the site here.
QUALIFYING ACTIVITIES
WINNER KITS
We designed a kit for the winners of Home Champ 2020, one that looked like a house from the outside and came equipped with a calendar/tracker for your work-outs, along with 2 cans of Red Bull to see you through the month.
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