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BRITANNIA INDUSTRIES
1947% More History
// Creative Direction + Branding + Generative AI
// Digital Promotions, Journalism & Scripting
1947Top
BACKGROUND
In today’s era of commercialisation when days like Independence Day have been reduced to a mega sales event, we chose to break the mould instead, by providing a billion Indian households with '1947% more history’.
Simply visit www.Britannia1947more.com
through your phone and you can witness history come alive through the unheard stories and anecdotes from five
nonagenarians from across the country:
Shrimati Leela tai, Lt. Asha Sahay,
Lt. R Madhavan, Lakshmi Krishnan Agvl.
& Shri Gour Hari Das.
These are tales of our last living freedom fighters whose actions as 12, 14 or 16 year olds, ultimately helped India gain independence from the British Raj.
This campaign captures the essence of Britannia’s commitment to India’s collective history, society, and our rich heritage.
HOW IT WORKS <<
// Promo Film //
The digital film we curated with the Rooted team uses Generative AI technology to portray rich visuals of the freedom movement and recreate the younger profiles of the 5 protagonist freedom fighters. This aired on Republic TV & R.Bharat for the Independence week.
// Listen to their stories //
The story of Lakshmi Krishnan Avgl. in her native tongue of Tamil. Visuals created with Midjourney.
This story plays when you scan a packet of MilkBikis using the 1947% More History AR Filter.
The story of Lt. Asha Sahay. as spoken by her in Hindi. Visuals created with Midjourney.
This story plays when you scan a packet of GoodDay using the 1947% More History AR Filter.
// BTS of Midjourney Explorations //
SOCIAL MEDIA PUSH
// THE PRESS
In partnership with Brut India, we not only spread the word about www.britannia1947more.com, but also got to share a peek into the process that went into bringing this to life:
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