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ATLYS.IN
Minus 1% Club
ATLYS.IN
Minus 1% Club
// Creative Direction & Ideation | Microsite, Collaterals
// Creative Direction & Ideation | Microsite, Collaterals
A CLUB DESIGNED TO HAVE ZERO MEMBERS.
Atlys works hard to process visas on time - earning a 99% success rate for itself a over the initial years.
But there's that 1% we didn't quite get it right for. The question spiralled into a conversation. From the idea, to a name that stuck, a rewards program and a responsive microsite design - The Minus One Percent Club became a reality. Just a small company's small initiative to own its flaws, reward some of those who felt let down, and keep striving for better because.... why not?
A CLUB DESIGNED TO HAVE ZERO MEMBERS.
Atlys works hard to process visas on time - earning a 99% success rate for itself a over the initial years.
But there's that 1% we didn't quite get it right for. The question spiralled into a conversation. From the idea, to a name that stuck, a rewards program and a responsive microsite design - The Minus One Percent Club became a reality. Just a small company's small initiative to own its flaws, reward some of those who felt let down, and keep striving for better because.... why not?
ATLYS.IN
Race-Week-Pass
// Creative Ideation & Marketing | Design, Microsite & Collaterals
It began as a simple 1-line brief:
"how can we target the F1 fans and make them aware of Atlys?"
#RaceWeekPass came to be as an Atlys initiative, made by an F1 fan, for the motorsport community 🏁
// RACE WEEK PASS
I am an F1 fan who experienced the Qatar 2024 GP live, with the added perk of zero-anxiety visa experience. But that’s not the case for many other race weekend destinations; some visas can be a real headache.
And then comes the other question: once you’re there, what else do you do beyond attending the race?
// the Website & Flow //
// SOCIAL & PROMOTIONS
UPDATING MORE.
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