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AUDI.IN
#DriveTheChange
// Creative Direction, Design | UGC-led Stunt + Film
These are just some of the many misogynistic driving stereotypes women have been subjected to for ages. Audi has always pushed boundaries through progress - with equality being the core pillar of its philosophy.
On Women’s Day, Audi India took the first step towards real change, by changing attitudes.
// the Film //
DTCTop
WHAT DID WE DO?
We painted the stereotypes women told us they’ve faced, onto the streets of Mumbai.
Then we got 8 women from different walks of life (an automobile anchor, a comedian, a sustainable architect, a stay-at-home, etc), to drive over these stereotypes in solidarity, in Audi cars.
With every drive, the stereotypes got duller.
An eventful day of driving over stereotypes was released as a powerful film on 8th March (Women’s Day) along with a comprehensive social campaign.
THE RESULTS:
VIEWS IN 24 HRS
1M+
IMPRESSIONS
91K
REACH
125K
ENGAGEMENT
5K
AMA REPLIES
145
REACH
1.1M+
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