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ATLYS.IN
One Way Out Sale
// Branding & Creative Direction | Print, Microsite & Assets
// ONE WAY OUT
A 2-day flash sale where Indian travelers could get their visa to almost anywhere in the world, for just ₹1.
Marketed as India’s first ₹1 visa sale, the One Way Out Sale turned visas into the hottest ticket in town.
Shifting the narrative from
VISA = PAIN → VISA = OPPORTUNITY
// MICROSITE
FIRST FOLD
// LAUNCH FILM
BACK PAGE PRINT
// COMMUNICATION
We leveraged our unique “Worldly, Witty & Wise” tone in communications across T1 & T2 cities, multiple touchpoints like WhatsApp, MyGate application, direct mailers, even national Print Ads and content created alongside our in-house influencers.
FRONT PAGE PRINTS
// CONTENT
// THE RESULTS
TOTAL VISAS
IN 48 HOURS
7500~
APPLICATION SURGE
4.5 x
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