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SISTER BRAND OF ATLYS
Travel With Vaya
// End-to-End Brand Visualization + Strategy + Copywriting
// Social, Launch & Influencer Collab Kits
VAYA: FROM SCREEN TO SCENE
Vaya was conceived as the experimental sister brand of Atlys — designed to bring cinema and travel together. Every itinerary, every touchpoint, every asset was designed to feel like living your favourite movie.
To launch, we recreated the Zindagi Na Milegi Dobara experience in Spain. We partnered with 8 influencers and sent them on a journey straight out of the film: skydiving, road tripping in a convertible, scuba diving, flamenco dance nights and more. The entire trip was carefully scripted to mirror the ZNMD storyline — making Spain feel instantly familiar and cinematic.
// the website design //
// the Launch Film //
The launch film was fully hand-drawn in the style of cel animation, showcasing the vibrant nature of a Spain trip x Bollywood-esque joy of travel and the plethora of activities the trip would borrow straight out of the movie.
// ON SOCIAL | TEASERS
// ON SOCIAL | SUSTENANCE
Conceptualized, illustrated, animated pieces of. content that were unique to the digital spaces of travel & entertainment.
Hyper targeted to the kind of TG that can afford a ZNMD trip on a whim.
// the Promo Kit //
We thought-through the merch kit that was sent to each of the influencers who would be present on the maiden trip. Boxes were organized based on the influencer's personality - are they an Arjun, Imran or Kabir?
Each box had an illustrated itinerary, "free passes" to add more entertainment during the trip, lapel pins, postcards to send from Spain, custom ZNMD stickers and personalized items like a polo t-shirt / scarf / hat / journal depending on the character you represent.
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// THE STICKER PACK
Coordinating across timezones is not easy task, but our influencers (Abishek Kumar, PavithraLakshmi, Aaditya Kulshreshth aka Kullu, Ankita Chhetri, Aatman Desai, Rohit Raghvendra & Larissa D'Sa) were having so much fun on ground, it was infectious.
// O&O content from the maiden trip //
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