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ATLYS.IN
Minus 1% Club

// Creative Direction & Ideation | Microsite, Collaterals

A CLUB DESIGNED TO HAVE ZERO MEMBERS.

Atlys works hard to process visas on time - earning a 99% success rate for itself a over the initial years.
But there's that 1% we didn't quite get it right for. The question spiralled into a conversation. From the idea, to a name that stuck, a rewards program and a responsive microsite design - The Minus One Percent Club became a reality. Just a small company's small initiative to own its flaws, reward some of those who felt let down, and keep striving for better because.... why not?

A BUNCH OF ROUTES WERE TRIED

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FINALLY LEADING TO...

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// the Final Microsite //

// the Launch Film //

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©RADZSUBBUINC · ALL RIGHTS RESERVED

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