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ATLYS.IN
Minus 1% Club
// Creative Direction & Ideation | Microsite, Collaterals
A CLUB DESIGNED TO HAVE ZERO MEMBERS.
Atlys works hard to process visas on time - earning a 99% success rate for itself a over the initial years.
But there's that 1% we didn't quite get it right for. The question spiralled into a conversation. From the idea, to a name that stuck, a rewards program and a responsive microsite design - The Minus One Percent Club became a reality. Just a small company's small initiative to own its flaws, reward some of those who felt let down, and keep striving for better because.... why not?
A BUNCH OF ROUTES WERE TRIED

FINALLY LEADING TO...

// the Final Microsite //
// the Launch Film //



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